The Window Graphics Process

by Nate Balcom on Nov.11, 2009, under Large Format Digital Printing, Rear Window Graphics

To say that there is an art to creating window graphics is true. To say that the art of creating any window graphic is easy, that’s totally untrue. It’s like anything in the graphic design world; there is a process and that process must be followed. Thus, let’s dive deeper into the creation process of window graphics.

The process of creating window graphics involves the following components; tremendous attention to detail, precise/accurate measurements, creative customization, and the ability to give the customer exactly what they want. Now, let’s focus on the creative customization process. Creative customization is exactly that; it’s making a customers vision come to life through their window graphics. Also, without being able to have that vision to properly execute creative customization, you can forget about many of the other elements of the process. How can you need/have attention to detail or precision/accuracy, if you can’t creatively customize and give the customer what they want with their window graphics? Therefore, it’s all about testing, designing, customer feedback, and truly executing the vision of the customer before you worry about any of the other elements within creating the actual window graphic.

Hopefully this has served as a means of showing you just what some of the steps are when it comes to creating window graphics. It takes time, it takes vision, and most importantly it takes the creativity needed to perfectly customize, and bring to life the vision of the customer.